Is your hair increasingly becoming prone to dryness, roughness to the extent that it tends to become stiff and doesn’t move naturally. The dryness in your hair is your hair asking for hydration. Dry, rough hair is indication of beginning of damage. Your hair is experiencing the onset of damage and loss of water balance is one of the possible causes. Dove understands this and hence brings to you an effective solution that helps restore the water balance, leaving hair hydrated for upto 100 hours^ with regular use. Introducing Dove Glycolic + Hydration shampoo - enriched with 5% Hydra-Glycol~ and Bio-Protein care that helps in repairing hair and restoring hydration. For the first time in India, Dove has introduced 5% Hydra-Glycol~ technology with the new Dove Glycolic + Hydration range. 5% Hydra-Glycol~ includes hydrating glycerin, sodium gluconate, glycolic acid, propylene glycol - together these effectively hydrate your dry hair. The Result - dry, stiff hair becomes hydrated and fluid as if flowing like water, moving effortlessly as you go about your day. Disclaimer: ^Based on lab tests with Dove Glycolic+ Hydration shampoo versus non-conditioning shampoo with regular use ~5% Hydra-Glycol is a combination of glycerin, sodium gluconate, glycolic acid, propylene glycol, citric acid, dimethiconol and sodium benzoate.